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When Louis Vuitton: The Birth of Modern Luxury was published in 2004, the book was the first to describe the dramatic rise of the worldÃ¢â‚¬â„¢s finest luxury company. Written with full access to the companyÃ¢â‚¬â„¢s archives, it demonstrates Louis VuittonÃ¢â‚¬â„¢s passion for fine design with a stunning array of archival art, product designs, and cutting-edge advertising. The company is examined through the lives of its first three leadersÃ¢â‚¬â€founder Louis (who invented the modern trunk), his son Georges, and his grandson Gaston. Now with fresh information on subjects such as designs for ready-to-wear clothing, shoes, jewelry, and even automobiles, this new edition includes 20 additional pages and updated material throughout the book, covering the brandÃ¢â‚¬â„¢s recent history, with new texts and photographs.